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16 Free SEO Marketing Tools For Digital Marketing Success

Good SEO marketing equipment are essential if you want to be successful in the virtual marketing recreation.

Trust me. I’ve tried to construct websites with and without them, and appropriate gear make the technique a lot simpler.


But you don’t need to spend heaps of greenbacks every month to enhance your search engine optimization. There are masses of search engine optimization tools for digital advertising and marketing available totally free that do simply as true a process (and on occasion even higher) than paid alternatives.

And on this put up, I’m going to expose you what they are.

These gear are best whether you’re a small business or a big net writer. An skilled marketer or a complete newbie. So, permit’s get down to business. Here are the 16 search engine marketing advertising and marketing tools that I assume you have to strive.


1. Google Analytics four
GA4 search engine marketing tool.
Want to discover ways to use one of my favorite loose search engine marketing advertising equipment?

Then it’s time to familiarize yourself with Google Analytics 4. The new edition of Google’s analytics providing won’t be anybody’s favourite device, but it’s nevertheless the maximum powerful analytics platform on the planet.

It offers a exceptional technique to Universal Analytics by way of:


Collecting web and app facts as preferred
Using occasions-based information as opposed to consultation statistics
Adding privacy controls
Offering predictive talents
Directly integrating with different systems.
GA4 charts.
You don’t have to begin from scratch in case you already have a internet site using Universal Analytics. Google has constructed a migration tool to help. And if you’ve by no means used Google Analytics before, you could find it easier than each person else!


If you’re in any respect burdened about GA4, don’t fear. So are lots of search engine marketing experts. The exact information is I actually have created a detailed manual to GA4 to help you navigate the platform.

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2. Ubersuggest
Ubersuggest Seo tool.
Do you need one of the maximum complete and clean-to-use search engine optimization gear for digital marketing in the marketplace?

Then I notably advocate you test out Ubersuggest—one of the exceptional search engine marketing advertising and marketing gear I use nearly each day.

Why do I use it so much? Because it allows me win the search engine marketing sport in numerous methods. I can use it to:


Find uncompetitive, high-traffic keywords
Get content thoughts which can be validated to rank and get shared
Uncover oneway link information for my site and my competition’ websites
Understand my competitors and opposite engineer their search engine optimization efforts
For example, that is what you can see totally free in case you enter a website:


Ubersuggest site visitors evaluate.
You’ll get site visitors estimates, back link facts, key-word rankings and top search engine marketing pages.

Enter a keyword and you’ll see search extent, search engine marketing issue, paid seek problem, a CPC estimate, and heaps of associated keywords.

Keyword evaluation from Ubersuggest.
The device is free to apply, however you’ll get even extra value from it in case you join up for a paid account. Make sure you take advantage of the loose Chrome extension as well.


Three. Google PageSpeed Insights
Does web page speed rely, in terms of search engine marketing and seek engine rankings?

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In the early days of seo, the answer was no. Today, however, that’s all changed. Google makes it clear that website online speed is used in internet seek ranking.

That’s why Google PageSpeed Insights is certainly one of my top 10 search engine marketing equipment. No other tool comes close with regards to making your site quicker.


After getting into your URL, the consequences page spits out a wealth of data. This includes:

Core Web Vitals Assessment
Performance Issues
SEO score
The speed outcomes appear to be this:

Google page speed insights search engine marketing device.
The pinnacle set of consequences is your site’s Core Web Vital Assessment. As you may see, my website online passes with flying colorations. Below, you have PageSpeed rankings in four classes: overall performance, accessibility, great practices, and search engine optimization.


You want your score to be as close to 100 as viable in each of those. If you discover that it’s some thing much less than that, don’t hesitate to follow the recommendation under the opportunities and diagnostics headings.

Pro tip: don’t forget about to test the velocity for each cellular and desktop gadgets. You need to attain high for both of those.


4. SimilarWeb
SimilarWeb search engine optimization tools.
Do you want to look how your website is performing across a ramification of metrics? Are you inquisitive about getting an inside view of your opposition?

SimilarWeb can do both these things, and it’s also one of the easiest SEO tools to apply. You can even use a constrained model of the device without spending a dime!


A look for NeilPatel.Com gives records on an expansion of site visitors-related records.

There’s a whole lot of statistics to take in, so don’t rush through the consequences page. Review each segment in element, making notice of any statistics relevant for your search engine optimization marketing campaign that you may use to enhance your seo and advertising and marketing plan inside the future.


Similar web statistics.
For example, you can learn a lot about a site’s historical visitors, target market demographic, and audience pursuits. You also can get a listing of comparable websites that you may use to mine for key phrases and content material ideas.


Neilpatel.Com target audience demographics.
You in all likelihood gained’t use SimilarWeb on a each day basis. But, it’s genuinely one of the first-class ways to hold an eye on the health of your internet site, while additionally monitoring your top competitors.

5. SEO SiteCheckup
search engine marketing Sitecheckup search engine marketing tools.
Are you one of those folks who assume that seo is a complex, advanced procedure which you just can’t wrap your head around?

I understand where you’re coming from. I was inside the same function as you. But, through experience and using the right search engine marketing marketing equipment, things started to return collectively for me.


One device that I recommend you use to make sense of SEO is SEO SiteCheckup. It gives a selection of capabilities, which includes, however no longer limited to:

Analysis of SEO problems
search engine marketing tracking
Competition monitoring
White-label search engine optimization reviews
If you need to peer what this tool is all about, get began by running your first free seek. This is as simple as typing your URL into the hunt field on the house web page.


Neilpatel.Com sitecheckup.
If you’re lucky, your website will receive a high rating. This manner which you’re doing maximum matters right, from an SEO angle.

Of direction, this isn’t something which you have to count on. There’s an excellent threat which you’ll want to cope with at least one issue inside your search engine marketing campaign. Heck, even my web site fails multiple tests and comes with 4 warnings. The desirable information is that search engine optimization SiteCheckup suggests you the way to repair those issues.


With this digital advertising device, you’ll constantly know where your website stands, from an SEO attitude. If you observe the recommendation as mentioned, you may rid your site of lingering search engine marketing marketing campaign troubles, with the hopes of pushing toward the top of the hunt engine ratings.

6. Google Search Console
Google seek console SEO gear.
Are you the use of this loose and powerful seo device? Because you need to be!

I can’t let you know how often I actually have requested people if they may be the use of Google Search Console, just to be surprised by using their solution: no!


Yet another one in all Google’s free SEO tools for digital advertising, this is one in order to give you a clean concept of how your web site is appearing, and it’s a have to for each small business.

The dashboard will provide you with a strong overview of your web site’s health:

Search analytics google search console.
This is a good jumping-off factor, but you’ll need to dig deeper. The seek site visitors tab, as an example, can come up with records about:


Search Analytics
Links to Your Site
Internal Links
Manual Actions
International Targeting
Mobile Usability
Search analytics is one among my favorites, because it allows you to “analyze your overall performance on Google Search.” You can look for information in lots of ways:


Google Search Console is one of the great and most correct approaches of tracking links to your website online. And, as , that is vital to rating excessive in the search engines like google. Be sure to song not only the wide variety of hyperlinks, but additionally how your statistics is connected and which pages have the most links.

With Google Search Console, the extra you dig, the extra you’ll locate. And, don’t forget this: your facts is up to date on the fly, so don’t be afraid to check your dashboard as a minimum as soon as an afternoon.



7. SpyFu
Have you ever heard the pronouncing “hold your buddies close but your enemies nearer?”

This isn’t to indicate that your small enterprise competition are enemies, but rather to provide an explanation for that it’s an excellent idea to know what they’re doing—particularly when it comes to seo and virtual marketing.

While there is a lot that you can do for your own, you only have so much time for tracking and discovering your pinnacle competition. This is why you need to use search engine marketing equipment for digital advertising and marketing like SpyFu.


With this for your digital advertising toolbox, you can fast see what your competitors are up to.

Head to the tool’s homepage and kind in the URL of any internet site.

Spyfu SEO tools.
From there, run your seek and look ahead to the statistics to be displayed (it simplest takes a couple of seconds.)

You’ll soon see a document this is packed with actionable information:


Neilpatel.Com evaluation from Spyfu.
But, that’s just the start. You can hold down the effects page, collecting data related to:

Shared key phrases
Top key phrases
Top pages
Google Ads records
So, what if I realize what the competition is doing?

Obviously you’ll need to spend extra time focusing to your own search engine optimization campaigns rather than those of your competitors. But, that doesn’t mean that you ought to completely ignore them.


With the help of SpyFu, you could do matters, including:

Uncover new keywords to rank for.
Determine in case you or your competition are having extra achievement for a particular key-word or key-word word.
Learn extra about a competitor’s hyperlink profile, as a result providing you with the possibility to secure the identical hyperlinks.
Start with multiple your top competitors after which circulate on from there. Soon enough, you’ll realize who your largest threats are, in terms of ranking your internet site.


Eight. AnswerThePublic
Answerthepublic SEO tools.
Want to discover what your audience is asking on line?

Keyword research gear can simplest get you to this point. To find each capacity subject matter, you need to apply a device like AnswerThePublic—another of my preferred loose search engine marketing and digital advertising tools. This platform listens to autocomplete records from engines like google and presentes every applicable phrase in an clean to digest format.

Here’s what it seems like if I kind on search engine optimization as a keyword:


Overview from Answerthepublic.
Free users get a comprehensive list of questions and associated phrases. But in case you become a paid consumer, you’ll additionally see seek volume.

You can use AnswerThePublic to locate topics for your next weblog put up. But it’s also a notable manner to make sure you’re protecting a topic in as much detail as feasible or to locate extraordinary inquiries to upload on your web page’s FAQ phase.

9. Google Trends
Google Trends is a trending topics seek device created by means of Google. It lets you discover subjects which can be getting lots of seek interest proper now and spot how the popularity of particular topics modifications over time.


There’s two essential methods I like to use this device. The first is to become aware of ultra-modern topics to write down about. A lot of the topics protected in Google Trends aren’t that aggressive. And, despite the fact that they will have a quite small number of monthly searches proper now, that discern might be 10x extra within the destiny.

The second is to ensure a topic I’m considering masking continues to be applicable. Take Facebook Messenger, as an example.

When I pop this into Google Trends I right away see the subject is on a downward fashion.


Google traits search engine marketing equipment.
Fewer and fewer human beings are trying to find this topic, this means that I might be losing my time. It might be useful to write down approximately TikTok instead, which remains trending upwards.

10. Google SERP Snippet Optimizer
Do you want your website to appearance as desirable as possible in Google’s seek outcomes?


You should! It’s why I spend a number of time crafting impossible to resist headlines and writing click-worthy meta descriptions. But it’s no longer always easy to recognize how your web page will show up in the search results. That’s why I use the Google SERP Snippet Optimization Tool from HigherVisibility.

This nifty loose tool simulates Google’s results page and predicts how your page will look. All you want to do is input your page identify, URL and meta description.



Google serp snippet optimizer search engine marketing tools.
It’s a extraordinary way to test out numerous headlines and outlines to discover the one that appears maximum appealing.

A phrase of warning, however: I wouldn’t waste a massive quantity of time annoying approximately your web site’s meta description. They’re a precious first influence on customers, however they aren’t a ranking component.


11. Structured Data Markup Helper
Are you struggling to crack Schema markup?

Don’t worry, you’re not by myself. Plenty of marketers conflict to make heads or tails of what based facts is and a way to use it to enhance rankings. All you want to realize is that it’s code you place in your website to make it less difficult for search engines like google to understand what they may be crawling.


It’s a lot extra crucial to learn how to create and add dependent statistics on your internet site. And that’s in which Google’s Structured Data Markup Helper comes in.

The device makes it clean to create the applicable code to feature for your website. All you need to do is follow the site’s step-by using-step instructions.

Structured records markup helper search engine marketing equipment.
Once you’ve created your established markup data, you could down load it and follow Google’s instructions to add it on your website online. You may even test your markup using the same device!


12. Yoast search engine marketing
Yoast search engine marketing gear.
Struggling to optimize your WordPress website?

Yoast search engine marketing is one of the leading search engine marketing WordPress plugins. Some may even consider it to be the quality SEO optimization tool. If you need to optimize the on-page factors of your WordPress blog, then this is the device to use.


This tool makes it smooth to create search engine optimization-pleasant content. It will help make sure you encompass all applicable key phrases on your content and meta information, hold your web site healthful from an search engine marketing attitude, or even spot opportunities to improve along with including internal links.


Yoast search engine optimization evaluation.
There is a loose model of the plugin which has the whole lot smaller web sites need. A top rate model of the plugin presents access to even more capabilities and gives you complete access to the Yoast search engine optimization academy. There’s even a plugin for your Shopify keep, too.

13. Cyfe
What technique do you rent to tune all of the information associated with your enterprise?

Like many, you can now not have a solution to this query. Instead, you flow from one tool to the following, to pull statistics and evaluate numbers.


If you’re uninterested in wasting time doing this, you’ll need to research extra approximately Cyfe. As one of the most person-friendly commercial enterprise dashboard solutions, you may arise and jogging very quickly in any respect.

Cyfe sells itself as a device that brings together all your commercial enterprise metrics in one vicinity. You don’t need to one at a time log into each software to tune your records.

The most important purpose that I like Cyfe is the truth that it has one of the most important integration libraries of all the business dashboard vendors. It connects to an extended listing of social networks and programs, such as:


Google Analytics
Cyfe search engine marketing tools.
And, that’s just the start. Chances are good that if you’re pulling statistics from a supply, it is able to be included into your Cyfe dashboard the usage of their pre-configured widgets. And in the event that they don’t have the widget you’re searching out, then it’s simple enough to construct your personal.


If you’re anything like me, you revel in monitoring and evaluating statistics, as regularly as possible, however you don’t experience spending hours on this mission. That’s why you should create a Cyfe dashboard, earlier than the quit of the yr.

14. Social Mentions
When it involves seo and social networks, there are a few matters which you need to understand. It’s tough to quantify the precise effect of a legitimate social media advertising approach on search engine rankings, however it’s higher to be secure than sorry.

Even if your social media advertising and marketing strategy doesn’t at once effect your ratings, it’ll assist beautify your logo. As a result, your social media marketing strategy will in the end repay.


Social Mention, through BrandMentions affords “real-time social media search and analysis.” It’s easy to use, but it provides heaps of beneficial insights.

Start by using trying to find a key-word or word.

After doing so, you’ll be offered with a list of new social community mentions. This is accompanied via a records container that looks some thing like this:

Social mentions search engine marketing tools.
You’re given get right of entry to to other information, as nicely, which include sources, top hashtags, and pinnacle key phrases and keyword terms.


You can use this search engine optimization advertising device in lots of methods. For instance, you could use it to tune logo mentions. As you encounter these, you are supplied with the possibility to have interaction with your target market.

Or, perhaps you’ll use Social Mention to keep tabs on your opposition, knowing that you may study greater approximately them, with the idea of “one upping” them within the close to future.

You can do a number of digging round on social networks, with out the assist of high-powered search engine optimization advertising and marketing equipment. However, this could be a time-ingesting process that doesn’t produce any tough records for your SEO campaign.


If you want to tune social community mentions, without wasting time, there aren’t many small commercial enterprise, social media advertising equipment that provide higher fine or more in-intensity information.

15. Google Ads Keyword Planner
Google advertisements keyword planner search engine marketing gear.
Where do you switch for key-word ideas?

There are many solutions to this query. But, the remaining element that I need you to do is to guess. If you do, you may soon discover your self chasing after scores for the incorrect set of keywords.


To take away the guesswork and make sure that you’re continually making desirable key-word selections, it’s first-rate to allow Google Keyword Planner be your guide. Not simplest is this SEO marketing tool unfastened, but it’s operated by using Google. In other words, you realize that the facts might be as correct as viable, making it an essential tool on your SEO campaign.

It all begins with the aid of clicking the Discover new keywords button:


Google keyword planner.
Next, input a seed key-word. I’ve gone for an search engine marketing employer:

Discover new key phrases google keyword planner.
The Keyword Planner will provide you with a list of applicable keywords, in addition to an estimate in their month-to-month traffic tiers and a opposition score.


Google keyword planner.
You can get hundreds of relevant key phrases this manner.

I advocate using Google Keyword Planner, earlier than you launch your website. Along with this, you could depend on it as you create sparkling content. It facilitates to make sure which you choose high traffic, focused key phrases and keyword phrases for each blog put up which you create.

Sixteen. Moz Check My Listing
This one is for all the neighborhood corporations available.


It can be tough to know how nicely your local enterprise is appearing on-line across Google and Bing. Fortunately, you can deal with this problem with the help of the Moz Check My Listing device.

It’s designed to expose you ways your commercial enterprise is listed on-line. More specifically, you may test your list on Google, Bing, and a spread of different nearby engines like google.

Getting started out is as simple as plugging your statistics into this field:


Moz SEO tools.
Here’s a sample outcomes page for Petals & Stems Florist, in Dallas, Texas:

Moz check my list.
Your present day score is critical, because it shows how near you’re to having your nearby business listed perfectly on line. But, the tool doesn’t stop there. As you scroll down the web page, you’re supplied with four tabs:


In addition to reviewing the whole effects, you want to pay attention to those which are incomplete. These are the results that need to be fixed at once. Here’s what you’ll see:


Moz check my list review.
Better nonetheless, there is a link to “update listing” or “create listing.” This makes it simple to quickly and successfully cope with the hassle.

As a local business, you’re faced with pretty a bit of opposition. If you could outdo your competition in terms of nearby SEO, you’ll have a much better chance of reaching the pinnacle of your enterprise. Let the Moz Check My Listing tool provide you with an introduced raise.


Nobody is aware of what the destiny of search engine optimization holds. But, one factor is for sure: it stays a possible advertising method. One which can send your website a flood of traffic. It’s hard to get that stage of visitors without one or extra of the free search engine marketing and virtual advertising tools I’ve listed above.


The fine issue approximately those 16 advertising search engine optimization tools is which you don’t need to pay a single dime to use any of them. Each one is powerful, full of functions and free to apply—at the least to an volume. So there’s no purpose now not to strive any of them in the months beforehand.

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